#Data Driven
Collection of 1 technical entries associated with this specific classification.
Article
4 min read
Beyond Correlation: Why Your Business Metrics Are Lying to You
Your business metrics are lying to you. That 'successful' campaign you just ran? It might have been a massive waste of money. Correlation is not causation. We all know this, but in the rush of business, we often forget it. We see two lines on a graph move together and we make a multi-million dollar decision. The cost? Wasted budget, misallocated resources, and poor strategic choices.